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Virginia Tech Names Brian White Athletic Director After Fundraising Surge

6/23/2026

Summary

Brian White Hired

Virginia Tech announced on June 22, 2026 that Brian White will replace Whit Babcock as athletic director.
Brian White led the university to the 2023 Final Four and raised $26.4 million in gifts in 2024-25, a 625 percent increase since 2021.
Sands praised Brian White’s vision, noting Brian White’s son Kevin White starts June 24, 2026 at Lane Stadium and brothers Danny White and Mike White are in Tennessee and Georgia.

Summary

White Hired

The university will soon appoint a chief executive officer to lead Hokie Ventures, a venture-funding arm for athletic and innovation initiatives.
The search for White lasted almost two months after athletic director Whit Babcock announced his retirement on April 23, marking the first of four leadership hires.
Head football coach James Franklin praised the hire, saying it should boost NIL revenue and fundraising for his five-year contract and congratulated White’s family.

Summary

White Secures Deals

White secured a strategic partnership with Playfly Sports in September 2023 that more than doubled FAU’s multimedia-rights sponsorship revenue.
In December 2024, White negotiated the American Conference’s largest football-stadium naming-rights deal with Flagler Credit Union.
Sports Business Journal named White to its 40 Under 40 list in June 2023 for his impact on collegiate athletics finance.
During the 2024-25 fiscal year, FAU’s athletic department generated over $26 million in philanthropic support under White’s leadership.

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Brian White Hired

Virginia Tech announced on June 22, 2026 that Brian White will replace Whit Babcock as athletic director.
Brian White led the university to the 2023 Final Four and raised $26.4 million in gifts in 2024-25, a 625 percent increase since 2021.
Sands praised Brian White’s vision, noting Brian White’s son Kevin White starts June 24, 2026 at Lane Stadium and brothers Danny White and Mike White are in Tennessee and Georgia.

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