Full Breakdown
Little Caesars Teams Up with Sony Pictures for Spider-Man: Brand New Day Webberoni Pizza Promotion
6/23/2026, 12:46:30 PM
Webberoni Pizza Launch
Little Caesars introduced the Webberoni Pizza on June 22, 2026 as part of a partnership with Sony Pictures for the upcoming film *Spider-Man: Brand New Day* (release July 31, 2026). The $8.99 pizza features a “web” of shredded pepperoni and toasted two-cheese blend designed to deliver pepperoni in every bite. It is sold as a HOT-N-READY product at participating locations nationwide and can be ordered online.
Timeline & Pop-up Event
- June 22 2026 – Webberoni Pizza becomes available in stores and via the Little Caesars app.
- June 27 2026 – One-day pop-up at Greenpoint Terminal Warehouse, Brooklyn, where fans explore a replica of Peter Parker’s apartment, locate Easter-egg references, take photos, and sample the pizza (1 p.m.–8 p.m.).
- July 6 2026 – Each purchase includes one of three rotating limited-edition mini-posters.
- July 31 2026 – *Spider-Man: Brand New Day* opens in theaters.
Key Players & Official Statements
The promotion involves Little Caesars (Chief Marketing Officer Greg Hamilton) and Sony Pictures Entertainment (Executive Vice President Jeffrey Godsick, Brand Strategy & Partnerships). Hamilton said the collaboration lets the chain “connect with consumers during cultural moments” and bring “the world’s favorite superhero into our stores and homes.” Godsick called the tie-in a “natural fit,” noting Spider-Man’s “explosive action, humor and fun” matches Little Caesars’ “bold voice and playful spirit.”
Consumer Offerings
The Webberoni Pizza comes in Spider-Man-themed boxes. Starting July 6, each purchase includes one of three collectible mini-posters, with a new design released weekly while supplies last. Online customers may add the shredded-pepperoni “web” topping to any pizza for an additional charge; the exact fee is not disclosed.
Criticism, Gaps & Unresolved Details
None of the reviewed sources present criticism of the promotion. Sources agree on launch dates and promotional elements but do not disclose the promotion’s end date, the additional cost for the custom topping, or any sales performance data.
Verbatim Quotes
- “inspired by Spider-Man's iconic web-slinging superpowers,” — Little Caesars press release.
- “a ‘web’ of shredded pepperoni and toasted cheeses on top. The combination of shredded pepperoni and toasted 2-cheese blend offers customers an opportunity to get pepperoni in every bite – all for just $8.99.” — Little Caesars press release.
- “This tangled web of deliciousness is one that everyone will want to try before it disappears.” — Little Caesars marketing tagline (source: article 3).
- “Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit,” — Jeffrey Godsick, EVP, Brand Strategy & Partnerships, Sony Pictures Entertainment.
Impact & Outlook
The tie-in aims to boost foot traffic and digital orders while leveraging the film’s marketing push. Collectible posters and themed packaging encourage repeat visits and social-media sharing. Little Caesars will maintain the promotion through the summer, with the final poster expected before the July 31 film debut.
