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Coco Gauff Debuts All-White New Balance×Miu Miu Kit

6/23/2026

Summary

Coco Gauff Debuts Kit

Coco Gauff debuted the New Balance × Miu Miu all-white Wimbledon kit on June 23, 2026.
She wore a decò leather New Balance 530 SL sneaker, caps and headbands with the navy-and-red logo.
New Balance and Miu Miu launched the limited-edition collection on June 23, 2026, and sold it briefly in select stores and online.
An exclusive launch event was held at the New Bond Street flagship in London with Gauff present.

Summary

Miu Miu Empowers

Miu Miu, founded in 1993 by Miuccia Prada, markets itself as an unconventional, feminist-forward fashion house.
The brand emphasizes empowerment of women and humanity while rejecting gender binaries and celebrating individuality.
Its Women’s Tales initiative commissions female directors to create short films linked to its Paris runway shows.
The label’s biannual shows provide unrestricted creative space for talent, reinforcing a youthful, plural community rooted in strength, intelligence and creative freedom.

History

Historical Context

In September 2004 Adidas partnered with designer Stella McCartney to launch the first high-fashion women’s performance line, a move later echoed when tennis star Caroline Wozniacki wore the collection at the 2009 US Open. The June 2026 New Balance-Miu Miu collaboration with rising star Coco Gauff continues this pattern, pairing a luxury house with a top female athlete to target the Wimbledon market.

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Coco Gauff Debuts Kit

Coco Gauff debuted the New Balance × Miu Miu all-white Wimbledon kit on June 23, 2026.
She wore a decò leather New Balance 530 SL sneaker, caps and headbands with the navy-and-red logo.
New Balance and Miu Miu launched the limited-edition collection on June 23, 2026, and sold it briefly in select stores and online.
An exclusive launch event was held at the New Bond Street flagship in London with Gauff present.

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