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Iger Reveals Disney's Near Misses: Bond, Twitter, Apple

6/24/2026

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Summary

Iger Reveals Deals

Bob Iger, Disney chief executive, disclosed that Disney almost acquired the James Bond franchise, nearly bought Twitter, and explored a merger with Apple.
Iger said Disney bought Pixar for $7.4 billion in May 2006 and later added Marvel and Star Wars.
He explained Disney pulled the Twitter deal on the morning of closing because it would distract the company and that Apple showed little interest in a merger.

Summary

Iger Slams Chapek

Disney’s board heard CEO Bob Iger criticize former CEO Bob Chapek for adding bureaucracy and management layers, noting his successor stayed in the office after the takeover.
Disney suspended Jimmy Kimmel over a joke about Charlie Kirk’s killer, called it “bad taste,” and then requested that he address the remark after a right-wing backlash.
Iger said Disney’s near-acquisition of BuzzFeed fell apart because founder Jonah Peretti refused to give up control.

Summary

Iger Mulls Apple

Bob Iger (former Disney CEO) told the Financial Times on 2026-06-23 that a Disney-Apple merger would be “truly transformational and equal,” despite Apple’s limited interest.
He said the deal might have materialized if Steve Jobs (Apple co-founder) were alive, remaining optimistic about pursuing it after Jobs’ death.
In his memoir, Iger wrote that internal talks with Apple never progressed because Apple was not serious about the proposal.

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Iger Reveals Deals

Bob Iger, Disney chief executive, disclosed that Disney almost acquired the James Bond franchise, nearly bought Twitter, and explored a merger with Apple.
Iger said Disney bought Pixar for $7.4 billion in May 2006 and later added Marvel and Star Wars.
He explained Disney pulled the Twitter deal on the morning of closing because it would distract the company and that Apple showed little interest in a merger.

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