Story perspectives

Clive Shares Hit Formula, Son Interviews at Amplify, Documentary Debuts

6/24/2026

Summary

Story summary

During his May 8 keynote at the Amplify Music Investment Summit, Clive’s son interviewed him as he shared industry stories.
David Schulhof, CEO of MUSQ Global Music Industry ETF, co-produced the documentary “The Soundtrack of Our Lives” about Clive.
Clive said a hit song needs three parts—the song, performance, and production, crediting his lawyer training for his detail.
Clive kept his 2012 pre-Grammy party going after Whitney Houston died, showing resilience.

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Story summary

During his May 8 keynote at the Amplify Music Investment Summit, Clive’s son interviewed him as he shared industry stories.
David Schulhof, CEO of MUSQ Global Music Industry ETF, co-produced the documentary “The Soundtrack of Our Lives” about Clive.
Clive said a hit song needs three parts—the song, performance, and production, crediting his lawyer training for his detail.
Clive kept his 2012 pre-Grammy party going after Whitney Houston died, showing resilience.