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Amazon Slashes Garmin Watch Prices, Garmin Forecasts Stronger Sales

6/24/2026

28 3 Full Breakdown

Summary

Story summary

Amazon cut the UK price of the Garmin Fenix 8 (43 mm) from £789.99 to £640.99, a £149 discount.
Garmin CEO Cliff Pemble said it expects stronger back-half-year performance because of upcoming product launches.
Amazon listed the 51 mm Garmin Fenix 8 Pro Sapphire at $949, down from $1,299, its lowest price.
Amazon priced the Garmin Epix Pro (Gen 2) at $499.99 in the US and £299.99 in the UK, roughly 50 % off $999.99.

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Story summary

Amazon cut the UK price of the Garmin Fenix 8 (43 mm) from £789.99 to £640.99, a £149 discount.
Garmin CEO Cliff Pemble said it expects stronger back-half-year performance because of upcoming product launches.
Amazon listed the 51 mm Garmin Fenix 8 Pro Sapphire at $949, down from $1,299, its lowest price.
Amazon priced the Garmin Epix Pro (Gen 2) at $499.99 in the US and £299.99 in the UK, roughly 50 % off $999.99.