Story perspectives

DeepMind Invests $75 M in A24, Guarantees Creative Control

6/24/2026

Summary

DeepMind Invests A24

Google DeepMind invested $75 million in A24 for a multi-year AI research partnership.
The agreement bars DeepMind from accessing A24’s film library or data for AI training.
Scott Belsky will co-develop AI tools for storyboarding and other workflows with DeepMind.
A24 filmmakers retain full creative control over their projects.
Backrooms director Kane Parsons called generative AI “creative rot” and said he would eliminate it.

Summary

DeepMind Backs A24

DeepMind takes a $75 million equity stake in a film studio, marking its first direct investment in cinema.
Demis Hassabis says the partnership will develop AI tools that help artists tell authentic stories.
Google describes the deal as a first-of-its-kind research partnership linking a leading lab with a filmmaker-forward studio.
The move joins Netflix’s InterPositive purchase and Amazon’s MGM AI unit, intensifying Hollywood’s AI race while sparking debate over human creativity.

Summary

DeepMind Partners A24

A24’s valuation has risen to approximately US$3.5 billion, highlighting its appeal to technology investors.
Revenue more than doubled over two years after hits such as Backrooms, which earned over US$300 million globally.
Marty Supreme generated close to US$200 million at the box office and secured multiple Academy Award nominations.
Analysts see the DeepMind-A24 partnership as a test case for AI integration while protecting intellectual-property rights, as Netflix also acquires AI startups.

History

Historical Context

DeepMind, founded in 2010 by Demis Hassabis and colleagues, was bought by Google in January 2014 for about $400 million, giving Google access to AlphaGo, which defeated Lee Sedol in March 2016. The 2024 $75 million DeepMind stake in A24 repeats this pattern, showing how entertainment firms now embed AI labs to develop creative tools while protecting IP.

1 of 4

DeepMind Invests A24

Google DeepMind invested $75 million in A24 for a multi-year AI research partnership.
The agreement bars DeepMind from accessing A24’s film library or data for AI training.
Scott Belsky will co-develop AI tools for storyboarding and other workflows with DeepMind.
A24 filmmakers retain full creative control over their projects.
Backrooms director Kane Parsons called generative AI “creative rot” and said he would eliminate it.

1 / 4