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Pharrell's Paris LV Show Unleashes 26-Foot Wave, Funds Coral Restoration

6/24/2026

Summary

Pharrell Waves Paris

Louis Vuitton men’s creative director Pharrell Williams opened the Paris Spring-Summer 2027 show with a 26-foot wave that recirculated water from Eaux de Paris.
The set’s sand will be donated to the Cité Internationale Universitaire de Paris courts and Artstock.
Louis Vuitton partnered with Coral Gardeners to plant 1,000 corals and restore 250 square meters of reef in 2026.
The collection featured wetsuit fabrics, faded hoodies, skate shoes and LV-monogrammed surfboards.

Summary

Louis Vuitton Protest

About a dozen demonstrators protested outside the Cité Universitaire runway as the Louis Vuitton show opened.
1,300 people signed a petition demanding the brand stop using the university lawn that residents depend on.
LVMH increased water supplies and added staff breaks to cope with heat above 30 °C.
Louis Vuitton secured a three-year sponsorship of the Louvre museum, linking the fashion house with the historic collection.

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Pharrell Waves Paris

Louis Vuitton men’s creative director Pharrell Williams opened the Paris Spring-Summer 2027 show with a 26-foot wave that recirculated water from Eaux de Paris.
The set’s sand will be donated to the Cité Internationale Universitaire de Paris courts and Artstock.
Louis Vuitton partnered with Coral Gardeners to plant 1,000 corals and restore 250 square meters of reef in 2026.
The collection featured wetsuit fabrics, faded hoodies, skate shoes and LV-monogrammed surfboards.

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