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Toyota Forecasts 15.8% Share, Gap with GM Shrinks to 83 k

6/24/2026

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Summary

Story summary

Cox Automotive forecasts Toyota's U.S. market share will be 15.8% in H1 2026, GM's 16.8%.
The gap narrows to 83,255 vehicles, the smallest since Toyota briefly overtook GM in 2021.
Toyota's sales may rise 1% to 1.25 million, GM's may fall 7.2% to 1.33 million.
Toyota's electrified-vehicle sales, dominated by hybrids, rose 5.6% through May as gasoline prices hovered near $4 a gallon.

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Story summary

Cox Automotive forecasts Toyota's U.S. market share will be 15.8% in H1 2026, GM's 16.8%.
The gap narrows to 83,255 vehicles, the smallest since Toyota briefly overtook GM in 2021.
Toyota's sales may rise 1% to 1.25 million, GM's may fall 7.2% to 1.33 million.
Toyota's electrified-vehicle sales, dominated by hybrids, rose 5.6% through May as gasoline prices hovered near $4 a gallon.