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Story summary
- Legal analysts say Dettol could be fined up to 1 million yuan and lose its licence under China’s advertising and women’s rights laws.
- Dettol removed the five-minute micro-drama ad from Chinese platforms and apologized publicly on June 22, 2026.
- The ad opened with a man demanding a ‘clean’ woman, prompting accusations of misogyny and objectification.
- Internet observer Liu Dingding told Global Times the campaign deliberately stoked gender division to chase viral traffic.
