Story perspectives

Julie Chávez Rodríguez Leads Bass’s 2026 Campaign After Resignation

6/25/2026

Summary

Story summary

Julie Chávez Rodríguez, granddaughter of labor organizer César Chávez, is lead strategist for Los Angeles Mayor Karen Bass’s 2026 reelection campaign.
She takes over after Douglas Herman, Bass’s top strategist, resigned on Wednesday, citing strategic differences, having served since 2021 and having helped win her 2022 victory over Rick Caruso.
Chávez Rodríguez previously led the Unidos for Karen Bass 2026 effort to mobilize Latino voters in the June primary.

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Story summary

Julie Chávez Rodríguez, granddaughter of labor organizer César Chávez, is lead strategist for Los Angeles Mayor Karen Bass’s 2026 reelection campaign.
She takes over after Douglas Herman, Bass’s top strategist, resigned on Wednesday, citing strategic differences, having served since 2021 and having helped win her 2022 victory over Rick Caruso.
Chávez Rodríguez previously led the Unidos for Karen Bass 2026 effort to mobilize Latino voters in the June primary.