Story perspectives
ITF Rebrands as World Tennis, Targets 140 Million Players.
6/25/2026
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Story summary
- The International Tennis Federation renamed itself World Tennis, pledging a 30% rise in global participation.
- President David Haggerty and CEO Ross Hutchins said the body will reinvest 85% of its annual income for the next decade.
- World Tennis aims to increase the number of players from 106 million to 140 million by 2035.
- Hutchins said the rebrand will promote collaboration among tennis governing bodies and attract newcomers to the sport.
