Full Breakdown
Andy and Jamie Murray Launch “The Set” YouTube Channel
6/25/2026, 3:29:30 PM
Launch & Production Partners
“The Set” launched on YouTube in June 2024, with its first episode “Can We Turn KSI into a Pro Tennis Player?” on 24 June. It provides behind-the-scenes tournament access, master-classes, challenges, road trips and archive footage. Production is by Prodigy Studios; IMG Tennis (WME Sports) is the partner. Archive material comes from ATP Media, the All England Lawn Tennis Club and the Lawn Tennis Association, and BBC Sport will receive content.
Background & Tennis Credentials
Andy Murray, former world No. 1 singles champion with three major singles titles, retired in 2024 after a coaching stint with Novak Djokovic. He emphasizes staying at home and focusing on family, noting a shift in purpose. Jamie Murray, former world No. 1 doubles player, holds seven Grand Slam titles, including mixed-doubles wins. Their combined elite experience underpins the channel.
Impact, Official Statements & Future Plans
Andy Murray said he admires YouTube content from athletes such as Bryson DeChambeau and Kevin Pietersen and believes tennis can benefit from a comparable format, emphasizing statistics, expert insight and material. Jamie Murray called tennis a sport with limitless stories, noting the channel will evolve with fan feedback and that the brothers have “big ideas” for expansion, including live events and sponsor-driven projects. The channel gives fans access to historic matches and personalities, aiming to broaden tennis’s audience, generate revenue while adding guest athletes, deeper tournament coverage, live-event streaming, podcasts and sponsor collaborations.
Verbatim Quotes
> “I am a big fan of the YouTube content that sports stars like Bryson DeChambeau and Kevin Pietersen are creating and have thought for a long time that there is space in tennis for something similar. I love tennis and I’ve always tried to have fun whilst playing and so I’m excited to share that side of the sport with tennis fans. I’ve also always been really interested in the stats and the data behind sport, the expert insights and the small percentages that can make a difference, so we’ll be delving into that as well as the light-hearted stuff,” — Andy Murray, former world No. 1 singles champion
> “Tennis is a global sport with limitless stories. It’s been great working with my brother on the initial content; our goal is to evolve the channel based on what the fans actually want to see. We’ve got big ideas for where this can go,” — Jamie Murray, former world No. 1 doubles champion
> “I realised that I don't want to be on the road either,” — Andy Murray, retired world No. 1 singles champion
> “I don't play tennis now for enjoyment, and I'm really happy about that,” — Andy Murray, retired world No. 1 singles champion
