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Forbes Hall of Fame Inducts Nine CMOs, Powering 2025 Billions

6/25/2026

Summary

Forbes Announces

Forbes announced the 2026 Influential CMOs Hall of Fame, inducting nine marketers.
Asad Ayaz oversaw Disney’s $94.4 billion 2025 portfolio and the Disney100 campaign.
Lorenzo Bertelli helped Prada earn $6.6 billion in 2025 and adopt 100 % recycled nylon.
Marcel Marcondes guided AB InBev’s $59 billion 2025 revenue, secured eight of ten Kantar BrandZ spots and won a third Cannes Lions Creative Marketer award.

Summary

Forbes Luncheon

The 2026 Most Influential CMOs luncheon will convene in Cannes.
Adobe and Salesforce are Partner Sponsors.
McKinsey & Company, Rokt and DoorDash Ads are Supporting Sponsors.
Sam’s Club Connect is the Presenting Sponsor of the 2026 Forbes Most Influential CMOs List.
Sprinklr leads data partnership for the ranking, which uses 10 billion data points from nearly 3,000 firms and LinkedIn data to evaluate CMO attention, brand awareness, sentiment and community visibility.

History

Historical Context

In April 2005 Adobe announced a stock-swap deal to buy Macromedia for about $3.4 billion, finalizing the purchase on December 3, 2005. The merger added Flash, Dreamweaver and other web tools to Adobe’s Creative Suite, expanding the company from pure design software into broader digital marketing platforms. This historic consolidation set the foundation for later award-driven marketing recognitions.

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Forbes Announces

Forbes announced the 2026 Influential CMOs Hall of Fame, inducting nine marketers.
Asad Ayaz oversaw Disney’s $94.4 billion 2025 portfolio and the Disney100 campaign.
Lorenzo Bertelli helped Prada earn $6.6 billion in 2025 and adopt 100 % recycled nylon.
Marcel Marcondes guided AB InBev’s $59 billion 2025 revenue, secured eight of ten Kantar BrandZ spots and won a third Cannes Lions Creative Marketer award.

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