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Hasbro forces Peppa Pig kids to sign AI voice contracts

6/25/2026

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Summary

Story summary

Hasbro requires child actors on Peppa Pig to sign contracts granting AI voice rights.
The clauses could let Hasbro clone a child’s voice and reuse it in assets.
Nearly 1,000 people signed an Agents of Young Performers Association (AYPA) condemning the “take it or leave it” terms and saying children cannot give informed consent.
Hasbro said protecting child performers is core to its DNA and it will address AI issues.

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Story summary

Hasbro requires child actors on Peppa Pig to sign contracts granting AI voice rights.
The clauses could let Hasbro clone a child’s voice and reuse it in assets.
Nearly 1,000 people signed an Agents of Young Performers Association (AYPA) condemning the “take it or leave it” terms and saying children cannot give informed consent.
Hasbro said protecting child performers is core to its DNA and it will address AI issues.