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Adidas World Cup Sales Jump 70%, Outpacing Nike

6/25/2026

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Story summary
  • Adidas' World Cup apparel sales rose 70% in May, surpassing Nike's growth.
  • Adidas supplies the official match ball and sponsors 14 national teams, while Nike outfits 12.
  • Adidas U.S. store visits rose 47% in the first week, versus 11% at Nike’s stores.
  • JD Sports reported Adidas-supplied Mexico jerseys as its top-selling kit, with Nike’s U.S. jerseys second.