Story perspectives

USPTO Rejects Caleb Williams' “Iceman” Trademark Over Prior Boot Brand

6/26/2026

Summary

Story summary

The USPTO denied quarterback Caleb Williams’ “Iceman” trademark on Wednesday because it conflicts with LaCrosse Footwear’s 1988 “Iceman” mark for insulated boots.
Williams filed four March 16 applications for bags, bottles, sporting goods, a website and clothing while his logo mark stays under review.
Attorney Josh Gerben noted 63.5% of applications are rejected and said Williams could appeal while George “the Iceman” Gervin’s March 20 “Iceman” filings remain under review.

1 of 1

Story summary

The USPTO denied quarterback Caleb Williams’ “Iceman” trademark on Wednesday because it conflicts with LaCrosse Footwear’s 1988 “Iceman” mark for insulated boots.
Williams filed four March 16 applications for bags, bottles, sporting goods, a website and clothing while his logo mark stays under review.
Attorney Josh Gerben noted 63.5% of applications are rejected and said Williams could appeal while George “the Iceman” Gervin’s March 20 “Iceman” filings remain under review.