Story perspectives

Warner Music Launches Record Recycling, Cuts Emissions 10%

6/26/2026

Summary

Story summary

Warner Music Group launched a program on June 26, 2026, using 11 stores—including Amoeba Hollywood and Rough Trade NYC—to collect records for recycling by Virterras Materials until September 2026.
WMG and GZ Media shredded 10,000 unsold European records, repressed them with 10-100% recycled PVC, and a blind test at Abbey Road Studios approved all recycled pressings.
The recycled-PVC pressings reduced carbon emissions by 10% versus fresh PVC despite transport, warehousing, sorting and shredding.

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Story summary

Warner Music Group launched a program on June 26, 2026, using 11 stores—including Amoeba Hollywood and Rough Trade NYC—to collect records for recycling by Virterras Materials until September 2026.
WMG and GZ Media shredded 10,000 unsold European records, repressed them with 10-100% recycled PVC, and a blind test at Abbey Road Studios approved all recycled pressings.
The recycled-PVC pressings reduced carbon emissions by 10% versus fresh PVC despite transport, warehousing, sorting and shredding.