Story perspectives

Meta Launches $299 AI Glasses, Targets 82% Market Share

6/26/2026

Summary

Meta Unveils Glasses

Meta unveiled three Meta Glasses models on June 23, pricing each at $299 and a Kylie Jenner Starfire edition at $399.
The Adventurer, Fury and Starfire offer 26 color/lens combos, prescription support –12 to +2.25, and add a faster chipset, Muse Spark AI, Dynamic Photo and 20-language live translation.
Meta partnered with EssilorLuxottica for manufacturing, offers an Rx Lens Swap program, and expects an 82 % AI smart-glasses market share.

Summary

Meta Launches Glasses

Meta Glasses are sold through Meta.com, LensCrafters, Sunglass Hut, Best Buy, Amazon across the United States, United Kingdom, Canada, France, Italy, Spain, Germany, Ireland, Sweden, Denmark, Norway, Finland, Austria, Belgium, Netherlands, Switzerland and Australia.
Customers can add prescription lenses via Rx Lens Swap program without voiding the warranty, within –12 to +2.25 diopters.
Meta offers a charging stand for glasses, which have privacy controls, although reports said data could be routed to Kenya.

Summary

Meta Tests Camera-Free

Meta is testing a camera-free glasses version that omits the camera and uses audio and AI.
Alex Himel, head of Meta’s wearables unit, says a larger market would enable something different for more people.
The “Name Tag” facial-recognition feature remains only a concept and is not being actively developed.
EssilorLuxottica’s logo is printed on the new Meta glasses, while over 70 advocacy groups have urged Meta to drop facial-recognition plans.

History

Historical Context

Google launched the Explorer Edition of Glass in April 2013, priced at $1,500 for 8,000 qualified users and igniting privacy protests that ended the program in January 2015. A 2014 partnership with Luxottica added prescription frames, and the controversy set a precedent for later AR-wearable attempts in the consumer market.

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Meta Unveils Glasses

Meta unveiled three Meta Glasses models on June 23, pricing each at $299 and a Kylie Jenner Starfire edition at $399.
The Adventurer, Fury and Starfire offer 26 color/lens combos, prescription support –12 to +2.25, and add a faster chipset, Muse Spark AI, Dynamic Photo and 20-language live translation.
Meta partnered with EssilorLuxottica for manufacturing, offers an Rx Lens Swap program, and expects an 82 % AI smart-glasses market share.

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