Full Breakdown
Mattel Unveils Expanded KPop Demon Hunters Toy Collection, Including Hot Wheels Porsche 911 GT3 R
6/26/2026, 12:38:57 PM
New KPop Demon Hunters Merchandise Line Launched
Mattel announced a multi-category toy line based on the Netflix film *KPop Demon Hunters*. The collection includes dolls of Rumi, Zoey, Mira, Jinu and the Saja Boys, Little People figures, three-piece HUNTR/X sets, a themed UNO game, and a Hot Wheels Porsche 911 GT3 R. All items are sold via Mattel Creations; the Porsche will launch on 23 July 2026, limited to two per customer.
Franchise Background & Context
*KPop Demon Hunters* was produced by Netflix in collaboration with Sony Pictures Animation. The plot mixes pop fame with demon battles, casting idols as protectors. The story follows the fictional K-pop group HUNTR/X, who hide a secret life as demon hunters defending their fans from supernatural threats.
Product Details and Pricing
Pricing varies across the line; the Hot Wheels Porsche 911 GT3 R retails for $34 and is a 1:64-scale die-cast model with a ZAMAC body, matte black chassis, black interior, smoked windows, 10-spoke Real Riders wheels, and Derpy’s blue-fur paint with HUNTR/X graphics. It ships in a collector’s blister that displays the car on Derpy’s tongue inside a premium box featuring artwork of Derpy and Rumi. Dolls, Little People figures, and the UNO game are also sold online, though exact prices are not listed.
Key Figures and Creative Input
- Mattel – Manufacturer and distributor via Mattel Creations.
- Netflix – Original producer of the film.
- Sony Pictures Animation – Co-producer.
- Maggie Kang – Co-director who discussed the sequel’s broader narrative.
- Derpy – Blue tiger character inspiring the Porsche design.
- HUNTR/X – Fictional K-pop group at the franchise’s core.
Mattel Creations oversees design and distribution of the collection.
Why It Matters / Impact
The launch unites K-pop merchandise fans and Hot Wheels collectors. Limited-run sales, exclusive packaging, and a two-unit purchase cap per customer aim to boost demand while limiting reselling. Familiar characters deepen fan engagement, and the toy extension reinforces Mattel’s cross-media branding around the series’ music-and-fantasy blend.
Official Statements & Responses
Mattel’s listings show that dolls of Rumi, Zoey, Mira, Jinu, the Saja Boys, Little People figures and a K-pop UNO game are available on its website. The Porsche is priced at $34, will launch on 23 July 2026, and is limited to two units per buyer. Co-director Maggie Kang said the upcoming sequel will expand the story beyond Rumi, adding new characters and deeper mythology. Mattel added that pre-order dates for the Porsche are not yet set, with further details forthcoming.
What’s Next
Netflix has officially confirmed a sequel, *KPop Demon Hunters 2*, slated for 2029. Mattel has not announced pre-order dates for the Hot Wheels Porsche but says further details will be released in the coming months, and additional product announcements are expected to align with the sequel’s promotional timeline.
