Full Breakdown
Mountain Dew Launches 5-Cent Commemorative Soda Bundles to Mark 1948 Origin
6/26/2026, 1:10:57 PM
5-Cent Bundles on TikTok Shop
Mountain Dew will release 1,948 bundles on TikTok Shop on June 29, 30 and July 1, 2026. Each bundle includes a five-cent commemorative can and a 10-pack of mini cans, limited to one per person. Daily quantities will be posted on the brand’s Instagram Stories at 12 p.m. ET.
Origins & Campaign
Mountain Dew was founded in 1948 by two brothers in Tennessee’s hills. The release is part of the “American Original — Tasting Great Since ’48” campaign, which the brand says celebrates the grit and independence of its Tennessee roots. Pricing the can at five cents recalls when sodas sold for a nickel.
Key Personnel
Michael Smith, VP of Marketing, is the primary spokesperson for the campaign. His comments frame the release as a tribute to the brand’s founding values.
Release Schedule
The rollout begins at noon ET on June 29 with the first batch on TikTok Shop, followed by identical releases on June 30 and July 1. Each day’s exact bundle count is disclosed via Instagram Stories; the total of 1,948 bundles mirrors the brand’s founding year.
Brand Messaging
Mountain Dew’s press release calls the product “Tasting Great Since ’48,” highlighting its Tennessee origins and “grit and independence.” VP of Marketing Michael Smith said the brand has been defined by “bold spirit, unrelentless grit and ambitious energy” since its founding, and that the commemorative can “brings that origin story to life” while honoring the brand’s roots.
Strategic Significance
The five-cent price and limited supply create scarcity that drives rapid online purchases. Using TikTok Shop targets a younger, socially engaged audience. The promotion also follows a broader industry move toward nostalgic, low-price offers seen in recent beverage campaigns.
Verbatim Quotes
"Since 1948, Mountain Dew has been defined by bold spirit, unrelentless grit and ambitious energy – qualities that continue to drive the brand forward today." — Michael Smith, VP of Marketing, Mountain Dew
"This commemorative can is about bringing that origin story to life, paying homage to our roots as an American Original and giving fans a meaningful way to celebrate Dew history." — Michael Smith, VP of Marketing, Mountain Dew
"Mountain Dew has been Tasting Great Since '48, a bold citrus drink created by two brothers in the hills of Tennessee and unlike anything else on shelves." — Mountain Dew press release
"The grit and independence that trace back to the brand's Tennessee roots." — Mountain Dew press release
Future Updates
Mountain Dew will continue posting daily bundle counts on Instagram, and any further “American Original” promotions will be announced through its official channels.
