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Ticketmaster Prices Bills Opener Seats at $702, Fans Struggle

6/27/2026

Summary

Story summary

Ticketmaster listed the cheapest seat for the Sept. 17 Bills opener at $702.10.
Highmark Stadium, a 60,000-seat venue costing $2.1 billion with $850 million taxpayer money, will host the Bills for 30 years.
Fans from Florida, Tennessee and Texas said families would struggle to afford four or five tickets.
VIPTix CEO Nick Giammusso said stadium, Bills performance and popular opponents raise prices and suggested pre-season tickets for the Pittsburgh game cost $100.

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Story summary

Ticketmaster listed the cheapest seat for the Sept. 17 Bills opener at $702.10.
Highmark Stadium, a 60,000-seat venue costing $2.1 billion with $850 million taxpayer money, will host the Bills for 30 years.
Fans from Florida, Tennessee and Texas said families would struggle to afford four or five tickets.
VIPTix CEO Nick Giammusso said stadium, Bills performance and popular opponents raise prices and suggested pre-season tickets for the Pittsburgh game cost $100.