Full Breakdown
Grand Ole Opry Stake Sale Under Review
6/27/2026, 3:54:44 AM
Potential Sale of the Grand Ole Opry Stake
Ryman Hospitality Properties, which owns 70 percent of Opry Entertainment Group (OEG), has hired Morgan Stanley & Co. to assess opportunities to sell its stake. The review could affect Grand Ole Opry House, Ryman Auditorium and venues such as Blake Shelton’s Ole Red and Luke Combs’ Category 10. Ryman says no agreement exists and a sale is not guaranteed.
Historical Evolution of the Opry
Grand Ole Opry began as a radio program in 1925, moved broadcasts to Ryman Auditorium in 1943, and settled in Opry House in 1974. Ryman, founded by Thomas Ryman, opened, was idle, and reopened 1994. Opry House closed for five months after 2010 flooding and halted audiences in 2020 due to COVID-19, and an event in November.
Ownership Structure and Key Players
Ryman Hospitality Properties, led by Chairman Colin Reed, owns 70 percent of Opry Entertainment Group (OEG). OEG runs Grand Ole Opry, Ryman Auditorium and Blake Shelton’s Ole Red, Luke Combs’ Category 10. Morgan Stanley & Co. advises on sale.
Market Data and Audience Trends
OEG’s 70 percent stake is held by Ryman. Shows feature eight or more artists. Music’s audience is expanding, driven by stars Ella Langley, Morgan Wallen and Lainey Wilson. The venues faced a five-month closure after 2010 flooding and a 2020 pandemic shutdown.
Official Statements from Ryman Hospitality Properties
Ryman emphasized pride in stewarding brands and a “growth trajectory.” It noted interest from organizations and said partnerships could aid growth. The company reiterated that no agreement exists and a sale remains speculative.
Criticism and Opposition
Fans and industry observers warn that new ownership could jeopardize the Opry’s cultural legacy. Critics cite examples where fresh owners “crippled” established franchises such as Red Lobster, Sears and Toys “R” Us, urging greater transparency.
Conflicting Reports and Gaps
Sources differ on wording—some say “no guarantee a sale will take place,” others say “no assurances any transaction will occur.” No price, timeline or buyer list disclosed.
Verbatim Quotes
- “The Company has not entered into any agreements, and there are no assurances that any transaction will occur.” — Colin Reed, Executive Chairman, Ryman Hospitality Properties
- “Videos by American Songwriter “We are incredibly proud of our OEG (Opry Entertainment Group) business and of our role as stewards of these historic and iconic brands, which are deeply important to the country music community and the markets we serve.” — Colin Reed, Executive Chairman, Ryman Hospitality Properties
- “ But the company noted in the release that it has not entered into any agreements, and there is no guarantee that a sale will take place.” — Colin Reed, Executive Chairman, Ryman Hospitality Properties
What's Next
Ryman will keep operating the Opry venues while the review continues. Stakeholders should watch for announcements from Ryman and Morgan Stanley regarding buyer interest, valuation ranges, or a timeline for a transaction.
