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Newsom Signs California Law Banning Loud Streaming Ads

6/27/2026

29 5 Full Breakdown

Summary

Story summary

Governor Gavin Newsom signed Senate Bill 576 in October 2025 to ban louder ads on streaming services in California.
Streaming platforms must not play ads louder than video content in California starting July 1, 2026.
The law mirrors the federal CALM Act that requires broadcast and cable ads to match program volume.
Illinois will require similar ad-loudness compliance for streaming services beginning July 1, 2027.

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Story summary

Governor Gavin Newsom signed Senate Bill 576 in October 2025 to ban louder ads on streaming services in California.
Streaming platforms must not play ads louder than video content in California starting July 1, 2026.
The law mirrors the federal CALM Act that requires broadcast and cable ads to match program volume.
Illinois will require similar ad-loudness compliance for streaming services beginning July 1, 2027.