Story perspectives

Ferrari appoints former BMW Italy head, patents analog shifter.

6/28/2026

Summary

Story summary

Ferrari announced that chief marketing and commercial officer Enrico Galliera will leave and former BMW Italy head Massimiliano Di Silvestre will assume the role on July 1.
Di Silvestre, Ferrari’s first external top-commercial hire, joins the firm which said Galliera’s exit is coincidental and demand for the electric Luce stays strong ahead of the July 30 second-quarter results.
Ferrari also patented a gated manual-style shifter to preserve its analogue heritage while entering the electric era.

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Story summary

Ferrari announced that chief marketing and commercial officer Enrico Galliera will leave and former BMW Italy head Massimiliano Di Silvestre will assume the role on July 1.
Di Silvestre, Ferrari’s first external top-commercial hire, joins the firm which said Galliera’s exit is coincidental and demand for the electric Luce stays strong ahead of the July 30 second-quarter results.
Ferrari also patented a gated manual-style shifter to preserve its analogue heritage while entering the electric era.