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Meta Unveils Points-Based Betting App Arena for Gen Z

6/27/2026

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Story summary
  • Meta CEO Mark Zuckerberg announced Meta is exploring partnerships with Polymarket and Kalshi while building a betting app, Arena.
  • Arena targets 18- to 34-year-olds and will launch with a points system instead of real money.
  • Meta plans to embed Arena in Facebook and Messenger, adding betting options to chats, feeds and videos.
  • The National Council on Problem Gambling reports about 2.5 million U.S. adults—roughly 1 percent—have severe gambling addiction.