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Daily Scam Deluge: Majority of U.S. Adults Targeted

6/28/2026, 12:24:58 AM

Daily Scam Deluge: Majority of U.S. Adults Targeted

A February 2026 AP-NORC poll found 58 % of U.S. adults receive daily texts, calls, emails or ads they suspect are scams. A Gallup/Stop Scams Alliance survey of 5,173 adults reported one-in-ten respondents or household members were deceived into losing money or granting account access.

Survey Findings Reveal Widespread Victimization

Across the polls, 30 % of adults say they have personally been scammed, while 51 % know someone who lost money. Gallup notes half of victims lost $125–$2,000. The FTC recorded 1 million imposter-scam reports in 2025; 20 % resulted in $3.5 billion in losses, and total fraud losses reached $15.9 billion, up 27 %.

Older Adults Face Higher Exposure

Adults 60 + report daily scam attempts at a 70 % rate, versus 40 % of those under 30. They encounter more tech-support, investment, charitable-donation and impersonation scams. On social media, 49 % of seniors see scams on Facebook versus 25 % of younger users; Instagram is the primary vector for the under-30 group.

Official Responses Highlight Reporting Gaps

55 % of victims first contact banks or credit-card issuers, while only 18 % reach local law-enforcement and 13 % approach federal agencies. Gallup found 75 % did not report because they believed it would not help, and 58 % were unsure where to file a complaint. Only one-quarter feel confident reporting a $5,000 loss to law-enforcement.

Critics Demand Stronger Regulation

Adam Pratter, 42, argues, “If federal regulation wanted to step in and make deals with these companies to get these people their money back, they could.” Max Anderson, whose parents lost $15,000 to an impersonation scheme, added, “I do like that the government stepped in with my parents, and I feel like that’s the way it should be.”

Personal Stories Show Confusion and Loss

Towonna Harris, 50, describes a tuition-loan scam that grew into large-scale charges. Max Anderson recounts a three-month, $15,000 direct-deposit hijack that required FBI help. Porschel Smith, 22, reports daily scam calls that are sometimes easy to spot but still cause anxiety.

Conflicting Survey Numbers and Data Gaps

AP-NORC reports 58 % daily exposure; Gallup’s 2025 data show roughly 40 % of adults experience daily attempts. Reporting to law-enforcement differs (18 % vs 28 % for local authorities). Neither poll captures the full scope of AI-generated phishing, a gap noted by FTC officials.

Verbatim Quotes

  • “You've got to be pretty sophisticated these days,” — Adam Pratter, 42
  • “If federal regulation wanted to step in and make deals with these companies to get these people their money back, they could,” — Adam Pratter
  • “There are some consumers who are losing very high-dollar amounts,” — Patty Hsue, chief of staff, FTC
  • “They come out of the blue with urgency.” — Amy Nofziger, senior director, AARP Fraud Watch Network

Impact and Future Actions

Survey and FTC data show a rising economic burden and a widening reporting gap. Lawmakers have urged telecom firms to adopt stricter verification protocols, and the FTC will prioritize imposter-scam enforcement in its congressional testimony. Campaigns stressing urgency, secrecy and money-request red flags are slated for expansion.