Story perspectives

Apple cites memory-chip costs for $1,300 iPhone 18 Pro price hike

6/28/2026

Summary

Apple Raises Prices

Apple may increase the iPhone 18 Pro price from $1,099 to $1,299.
IDC says the iPhone 18 Pro Max could reach $1,500, a $200 rise that would set it at $1,399.
Apple cites rising memory-chip costs as the price driver.
In the Czech Republic the iPhone 17 Pro costs 38,990 CZK for 512 GB and 32,990 CZK for 256 GB, an extra 6,000 CZK.

Summary

Apple Unveils Foldable

Apple launched the $1,999 foldable iPhone Ultra, creating a premium tier above the iPhone 18 Pro.
Apple used its own C-series modems to cut licensing fees and its premium Apple One tier generated $1,366 in three-year revenue.
Consumer forums say shoppers may wait for the iPhone 18 in early 2027 or buy refurbished units.
Analysts warn the $1,999 price could lengthen upgrade cycles and slow iPhone sales.

Summary

Apple Delays iPhone

Apple will announce lower-cost iPhone 18 and iPhone Air 2 in April 2027, breaking its September schedule.
iOS 27 beta contains code references to foldable phones and multitasking changes for hinge angles.
Supply-chain sources say the foldable iPhone Ultra hinge mechanism was largely solved by late July.
Apple will add an iPhone 18e to its lineup in early 2027.
Analysts say the staggered rollout aims to boost selling price by nudging holiday shoppers toward Ultra and Pro models.

History

Historical Context

In September 2019 Apple introduced the iPhone 11 Pro, pricing the 64 GB model at $999, its first triple-digit flagship and echoing the $999 launch price of the iPhone X in 2017. The high price spurred a slowdown that led Apple to release lower-cost models such as the iPhone SE 2020, a strategy now underpinning proposed $1,299 iPhone 18 Pro and $1,999 foldable Ultra prices.

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Apple Raises Prices

Apple may increase the iPhone 18 Pro price from $1,099 to $1,299.
IDC says the iPhone 18 Pro Max could reach $1,500, a $200 rise that would set it at $1,399.
Apple cites rising memory-chip costs as the price driver.
In the Czech Republic the iPhone 17 Pro costs 38,990 CZK for 512 GB and 32,990 CZK for 256 GB, an extra 6,000 CZK.

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