Story perspectives

Italy probes child influencers selling anti-aging skincare to minors

6/28/2026

Summary

Story summary

Italian regulators have opened an inquiry into child influencers marketing anti-aging skincare to minors.
The probe targets brands that employ young influencers to promote these products to other children.
Health professionals coined “cosmeticorexia” for the youth skincare obsession, prompting regulators to say the practice raises concerns about minors using anti-aging products.
BBC health reporter Ruth Clegg interviewed Asma, who warned that anti-aging products can be harmful for the social-media generation.

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Story summary

Italian regulators have opened an inquiry into child influencers marketing anti-aging skincare to minors.
The probe targets brands that employ young influencers to promote these products to other children.
Health professionals coined “cosmeticorexia” for the youth skincare obsession, prompting regulators to say the practice raises concerns about minors using anti-aging products.
BBC health reporter Ruth Clegg interviewed Asma, who warned that anti-aging products can be harmful for the social-media generation.