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Story summary
- U.S. online shoppers spent more than $26.4 billion on Amazon.com’s Prime Day from June 23-26, 2026.
- Spending rose 9.3% YoY as tax refunds increased 11.1% to $3,462, while average order size dropped to $47.66 from $53.34.
- Adobe said deep discounts of about 24% on electronics and apparel and 20% on toys drove purchases of electronics, toys, appliances and personal-care items.
