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Xbox Rejects Affiliate Data; PS Shows 8-to-1 Lead

6/28/2026

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Story summary
  • An Xbox spokesperson said the affiliate figures do not represent pre-order data and noted that Xbox has recorded record orders.
  • The spokesperson added that only official comprehensive sales reports can accurately gauge the market.
  • IGN Finds’ affiliate linking program data shows PlayStation orders outpacing Xbox by an 8-to-1 ratio.
  • Analysts warned that affiliate traffic reflects clicks from a single website and should not be treated as global sales data.