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Ferrari Sells Out Chinese Luce, Shares Drop 6%, CMO Fired EnergySage Offers Free Platform, Promises 20-30% Solar Savings

6/29/2026

37 7 Full Breakdown

Summary

Story summary

Ferrari sold all 88 Chinese-allocated Luce electric sedans within days of the May 2026 launch.
Negative online reaction drove Ferrari shares down more than 6% in one day.
Ferrari dismissed chief marketing officer Enrico Galliera and hired former BMW Italy chief Massimiliano Di Silvestre.
EnergySage’s free platform matches homeowners with vetted solar installers and claims 20-30% savings versus arranging installation independently.

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Story summary

Ferrari sold all 88 Chinese-allocated Luce electric sedans within days of the May 2026 launch.
Negative online reaction drove Ferrari shares down more than 6% in one day.
Ferrari dismissed chief marketing officer Enrico Galliera and hired former BMW Italy chief Massimiliano Di Silvestre.
EnergySage’s free platform matches homeowners with vetted solar installers and claims 20-30% savings versus arranging installation independently.