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BBFC Uses AI to Classify HBO Max, Saves 1,570 Days

6/29/2026

31 6 Full Breakdown

Summary

Story summary

The BBFC deployed a bespoke AI tool to classify HBO Max’s catalogue before its U.K. launch, finishing in six months and saving 1,570 officer days.
The AI automatically flagged violence, nudity or strong language for human review.
BBFC officers kept final responsibility for age ratings and content advice.
In 2025 the BBFC classified 1,315 films—the most in its 113-year history—with 45% rated 15, 35% 12A and 4% 18.

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Story summary

The BBFC deployed a bespoke AI tool to classify HBO Max’s catalogue before its U.K. launch, finishing in six months and saving 1,570 officer days.
The AI automatically flagged violence, nudity or strong language for human review.
BBFC officers kept final responsibility for age ratings and content advice.
In 2025 the BBFC classified 1,315 films—the most in its 113-year history—with 45% rated 15, 35% 12A and 4% 18.