1 of 1
Story summary
- Fox aired the 2026 FIFA World Cup in the U.S. under a $485 million rights deal, tournament.
- Pre-game drew 2.4 million viewers and group-stage 5.62 million, lifting above 10 million per match.
- From the Round of 16, Fox sent host Rebecca Lowe, former players Thierry Henry and Zlatan Ibrahimovic, and U.S. player Alexi Lalas to stadiums for weeks.
- Forecasts see 2030 U.S. World Cup rights exceed $1 billion, Netflix holding women’s rights for 2027 and 2031.
