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Apple raises Mac, iPad prices 15-30%, shares tumble

6/29/2026

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Summary

Story summary

Apple announced 15%-30% price hikes on Macs, iPads, HomePods and Apple TV, citing a chip crunch as unavoidable.
MacBook Pro and MacBook Neo prices rose to $1,999 and $699 respectively.
Memory costs have doubled since the quarter and are expected to rise 30-40% in Q4.
The market reaction included a stock drop of over 6% and Senator Bernie Sanders labeling the moves corporate greed, noting $112 billion profit and $310 billion in buybacks.

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Story summary

Apple announced 15%-30% price hikes on Macs, iPads, HomePods and Apple TV, citing a chip crunch as unavoidable.
MacBook Pro and MacBook Neo prices rose to $1,999 and $699 respectively.
Memory costs have doubled since the quarter and are expected to rise 30-40% in Q4.
The market reaction included a stock drop of over 6% and Senator Bernie Sanders labeling the moves corporate greed, noting $112 billion profit and $310 billion in buybacks.