Drooid Logo
Back to today’s briefing

Story perspectives

France bans ultra-fast-fashion ads, imposes €20 fee

6/30/2026

23 4 Full Breakdown

1 of 1

Story summary
  • France's Parliament passed an anti-ultra-fast-fashion bill on 29 June 2026 targeting Shein, Temu and AliExpress.
  • The law imposes a per-item fee rising to €20 (S$29) by 2030, capped at 50 % of the pre-tax price.
  • It bans all advertising for ultra-fast-fashion brands, but the European Commission doubts its EU-law compliance.
  • Fees will fund garment collection and recycling.
  • Trade Minister Serge Papin said the law targets the three main players.