Full Breakdown
The Strokes Release “Going Shopping” Video Featuring Walton Goggins
6/30/2026, 1:33:23 PM
Video Release and Core Details
The Strokes released the music video for “Going Shopping,” the lead single from their upcoming album *Reality Awaits*. Julian Casablancas appears beside actor Walton Goggins, who lip-syncs the lyrics as surreal scenes unfold. Filmed on Tenerife in late May 2024, the clip was directed by Johann Rashid and premiered before the album’s July 24 launch.
Homage and Production Context
The video intentionally mirrors Paul Simon’s 1986 “You Can Call Me Al” clip, with Goggins filling Chevy Chase’s original role. The duo reproduces the iconic walk, gestures and lip-sync, adding dancing clowns and on-screen text.
Participants
The clip includes actor Walton Goggins, vocalist Julian Casablancas, director Johann Rashid, guitarist Albert Hammond Jr., and guitarist Nick Valensi, who is on a live-performance break.
Timeline
Late May 2024 – video filmed; early June 2024 – video released; July 12 2024 – U.S. tour resumes; July 24 2024 – *Reality Awaits* released.
Official Statements & Responses
Press release called the clip “an intentional homage to Paul Simon’s 1986 ‘You Can Call Me Al’ video.” Goggins’ Instagram said appearing was “something he’d never had the audacity to put on his bucket list,” that he has been listening since March, and that he looks forward to “singing his ass off” on tour. Albert Hammond Jr. said the July 24 release aligns with the vinyl schedule and called the record his “favourite album that The Strokes have ever made.”
Criticism & Opposition
Pete Davidson warned that Goggins’ frequent media appearances could cause audience fatigue, citing his “ubiquitous” presence in ads. Observers also noted the on-screen caption “Worker on strike!” as a direct critique of Amazon’s labor practices, though the band has not responded.
Conflicting Reports & Gaps
Some sources list June 26 as the original release date, yet the band announced a July 24 launch without explanation. The reason for Nick Valensi’s break remains undisclosed, and the video’s Amazon-related message lacks clarification.
Verbatim Quotes
- “Never had the audacity to put something like this on my bucket list… I’ve been listening to ‘Reality Awaits’ since March..It’s so gatdamn special y’all.” — Walton Goggins, Actor
- “Worker on strike! (but alas, the news won’t show it).” — On-screen text, *Going Shopping* video
- “You couldn’t definitively place its sound on any of The Strokes’ previous six albums, but the lack of spirit and tenacity – save for a guitar solo at the end – is noticeable,” — NME review
Why It Matters
The video acts as a high-profile promotional vehicle for *Reality Awaits*, linking new music to a well-known pop-culture reference while embedding contemporary labor commentary that may broaden public discourse.
What’s Next
The Strokes begin a worldwide headline tour on July 12, with festival dates across multiple continents, and *Reality Awaits* drops on July 24, potentially featuring Goggins as a guest performer.
