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Sony Holds PS5 Prices High Despite RAM Shortage, Sales Dive

6/30/2026

26 5 Full Breakdown

Summary

Story summary

Sony Interactive Entertainment announced it will not sell PlayStation hardware at losses despite rising component costs.
Sony raised PS5 prices in April to $649.99, PS5 Digital Edition to $599.99, and PS5 Pro to $899.99, while Sony and Microsoft blame an AI-driven “RAMpocalypse” for the surge.
In May 2026 U.S. console sales hit lows, with PS5 spending down 43 % year-on-year, unit sales down 58 %, and Xbox hardware reaching its lowest May total.

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Story summary

Sony Interactive Entertainment announced it will not sell PlayStation hardware at losses despite rising component costs.
Sony raised PS5 prices in April to $649.99, PS5 Digital Edition to $599.99, and PS5 Pro to $899.99, while Sony and Microsoft blame an AI-driven “RAMpocalypse” for the surge.
In May 2026 U.S. console sales hit lows, with PS5 spending down 43 % year-on-year, unit sales down 58 %, and Xbox hardware reaching its lowest May total.