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Story summary
- Will Ferrell stars as golfer Lonnie “The Hawk” Hawkins in a SKIMS campaign on Times Square billboards, narrated by Kim Kardashian with slogan “His body says retire, his SKIMS say one more round.”
- Ferrell wears briefs, a white “HAWK” visor and holds clubs.
- An Instagram Reel posted June 16 shows Kardashian coaching Ferrell on a selfie pose as the Netflix series “The Hawk” premieres July 16, 2026, starring Molly Shannon and others.
