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Koei Tecmo's New Action IP “FUJI” Wins METI Subsidy

6/30/2026

Summary

Koei Tecmo Launches Fuji

Koei Tecmo Games confirmed development of a new original action IP codenamed FUJI.
The project appears in a METI document and was chosen for the IP360 program launched in March 2026.
METI’s IP360 initiative offers state subsidies and development assistance to help studios launch original titles globally.
Koei Tecmo says FUJI will feature Eastern-style aesthetics, dynamic combat, and will release a teaser after Wo Long 2 launches in 2027.

Summary

Japanese Studios Globalize

Arc System Works is developing a Cel-look 3D fighting IP that will launch on all platforms with multilingual support.
Applibot will release Project Needle, a PC/console action game based on Japanese history, with global multilingual localization and overseas events.
Konami Digital Entertainment is preparing an unnamed console title for international expansion.
Sega’s VIRTUA FIGHTER CROSSROADS aims to build long-term global IP value using cutting-edge technology.

History

Historical Context

In June 2010 METI launched the Creative Industries Promotion Office, allocating ¥19 billion to brand Japanese pop culture under the new “Cool Japan” banner—a policy first highlighted in a 2002 “Gross National Cool” essay and promoted by the Ministry of Foreign Affairs in 2005. Building on that precedent, METI’s 2024 IP360 program now subsidizes studios such as Sega and Konami to export original games worldwide.

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Koei Tecmo Launches Fuji

Koei Tecmo Games confirmed development of a new original action IP codenamed FUJI.
The project appears in a METI document and was chosen for the IP360 program launched in March 2026.
METI’s IP360 initiative offers state subsidies and development assistance to help studios launch original titles globally.
Koei Tecmo says FUJI will feature Eastern-style aesthetics, dynamic combat, and will release a teaser after Wo Long 2 launches in 2027.

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