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UK Unveils £75 M Campaign to Cut Daily Water Use

6/30/2026

41 8 Full Breakdown

Summary

UK Launches Water

The UK has launched a £75 million “Let’s Save Water” campaign, funded by water companies together with Ofwat, the Environment Agency, the Met Office and delivered by 23red (Capgemini).
The programme aims to lower average daily use from about 140 litres to 112 litres per person, although research shows most people underestimate their use five-fold.
England may face a 5 billion-litre shortfall by 2050, with 19 % of water lost to leaks.

Summary

South East Water Bans

South East Water banned hose-pipes in Kent and nearby counties, imposing fines up to £1,000.
Thames Water’s demand manager Andrew Tucker said the heatwave spiked outdoor use and urged limits on non-essential taps and hoses.
The UK recorded its hottest June day at 37.3 °C in Santon Downham, Suffolk, breaking a 50-year record.
Met Office forecaster Andy Page said an Amber Extreme Heat Warning will remain for the southeast through Saturday.

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UK Launches Water

The UK has launched a £75 million “Let’s Save Water” campaign, funded by water companies together with Ofwat, the Environment Agency, the Met Office and delivered by 23red (Capgemini).
The programme aims to lower average daily use from about 140 litres to 112 litres per person, although research shows most people underestimate their use five-fold.
England may face a 5 billion-litre shortfall by 2050, with 19 % of water lost to leaks.

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