Back to today’s briefing

Story perspectives

Uber Eats Wins Cannes Lions Grand Prix, Super Bowl Campaign

6/30/2026

28 5 Full Breakdown

Summary

Uber Eats Wins Cannes

Uber Eats won the Grand Prix at Cannes Lions in France for its “Build Your Own Super Bowl Commercial” campaign.
Adidas, Columbia Sportswear, The Ordinary and Moncler each secured Grand Prix awards in their respective categories.
Judge Duncan Southgate said simplicity and scalability guided his selection of Media Lions winners.
Parkin’s “Spots for Shops” provided cash-back parking to shoppers and enrolled over 11,000 small businesses.

Summary

**Brands Offer Perks**

Heineken’s WhatsApp bot gave free beers after a long voice note, first in Brazil.
The campaign used out-of-home ads, creator content and social media to drive interaction.
Clash Royale rewarded imitation-game players who posted proof with in-game currency.
Uber Eats let users design Super Bowl ads early for exclusive offers.
UVA gave a $1 deal during Bad Bunny’s halftime song while KitKat’s tracker let shoppers check batch numbers for chocolate.

History

Historical Context

On October 27 1994 HotWired launched AT&T’s $100,000 banner—the first widely sold clickable ad, reporting a 5 % click-through rate and proving online advertising’s commercial viability. Earlier, GNN sold a banner in 1993, while Prodigy’s 1980s ads showed the medium’s roots. These milestones spurred ad-server development in 1995 and set the foundation for today’s data-driven, omnichannel marketing.

1 of 3

Uber Eats Wins Cannes

Uber Eats won the Grand Prix at Cannes Lions in France for its “Build Your Own Super Bowl Commercial” campaign.
Adidas, Columbia Sportswear, The Ordinary and Moncler each secured Grand Prix awards in their respective categories.
Judge Duncan Southgate said simplicity and scalability guided his selection of Media Lions winners.
Parkin’s “Spots for Shops” provided cash-back parking to shoppers and enrolled over 11,000 small businesses.

1 / 3