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Story summary
- 60% of shoppers dropped a brand year because of price hikes, DOSS reports.
- Seventy percent say they are less loyal to brands than last year.
- A 16% price rise led 76% of shoppers to switch brands.
- About half now choose generics or brands, while discount chains such as Aldi gain shoppers.
- A third of AI users would let an agent pick a brand, with 37% willing to switch for reason.
