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Story summary
- Gavin Newsom signed Senate Bill 576, banning streaming ads louder than program, effective July 1, 2026.
- The bill, authored by state Senator Tom Umberg, expands the 2010 Commercial Advertisement Loudness Mitigation Act to streaming services after blaring ads kept children awake, citing “baby Samantha.”
- The Motion Picture Association and Streaming Innovation Alliance opposed SB 576, saying platforms already normalize ad volume, while Newsom said Californians want ads that do not exceed program volume.
