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Thailand Music Revenue Hits $204M; Local Acts Lead Streams

7/1/2026

33 7 Full Breakdown

Summary

Story summary

Thailand’s digital music revenue grew from $132 million in 2021 to $204 million in 2025, showing a regional pop surge.
From 2021 to early 2026, local artists held 97 % of Indonesia’s, 81 % of the Philippines’, and 76 % of Thailand’s Spotify top-10.
Filipino groups ALAMAT, BGYO and BINI, debuting in 2021, blend K-pop structures with Filipino lyrics, with BINI playing Coachella in April as the first all-Filipino girl group.

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Story summary

Thailand’s digital music revenue grew from $132 million in 2021 to $204 million in 2025, showing a regional pop surge.
From 2021 to early 2026, local artists held 97 % of Indonesia’s, 81 % of the Philippines’, and 76 % of Thailand’s Spotify top-10.
Filipino groups ALAMAT, BGYO and BINI, debuting in 2021, blend K-pop structures with Filipino lyrics, with BINI playing Coachella in April as the first all-Filipino girl group.