Story perspectives

Atlética Relaunches 2025 with Retro Jerseys, Tech-Enhanced Athleisure

7/1/2026

Summary

Atlética Relaunches

Atlética relaunched in late 2025 under CEO Miguel Montes and reissued its 2002 World Cup jerseys for 2026.
The launch adds green, maroon and fluorescent pink shirts—the pink featuring the Virgin of Guadalupe—and prioritizes athleisure like yoga, golf, running, tennis and padel over football deals.
Atlética will use World Cup nostalgia for direct-to-consumer sales, operate 12 Jalisco stores and sell Tech 4 apparel that offers moisture, odor, motion and UV protection.

Summary

Adidas Leads

Adidas says its Mexico national-team jersey line is the World Cup’s top-selling merchandise so far.
About 55% of green and black jerseys and roughly 35% of white jerseys have sold.
Demand is split evenly, with Mexico and the United States each accounting for half of sales.
Retailers are rolling out soccer-inspired collections linked to Mexican identity after Statista estimates 92% of Mexico’s population will follow the 2026 World Cup.

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Atlética Relaunches

Atlética relaunched in late 2025 under CEO Miguel Montes and reissued its 2002 World Cup jerseys for 2026.
The launch adds green, maroon and fluorescent pink shirts—the pink featuring the Virgin of Guadalupe—and prioritizes athleisure like yoga, golf, running, tennis and padel over football deals.
Atlética will use World Cup nostalgia for direct-to-consumer sales, operate 12 Jalisco stores and sell Tech 4 apparel that offers moisture, odor, motion and UV protection.

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