Full Breakdown
Cox Media Group Appoints Danny Bortnick Vice President of Local Revenue and Client Growth for CMG Radio
7/1/2026, 2:23:57 PM
New Leadership Role at CMG Radio
Cox Media Group announced that veteran broadcast executive Danny Bortnick will assume the newly created role of Vice President of Local Revenue and Client Growth for CMG Radio, effective July 13. He will report to CMG Radio President Rob Babin and oversee local customer acquisition and revenue growth across the radio stations.
Strategic Context and Expected Impact
The hire supports CMG’s client-first sales model and goal of faster revenue growth for clients. With Bortnick’s experience across multiple platforms, CMG intends to advance sales enablement and deepen client partnerships in local radio advertising.
Executive Profile: Danny Bortnick
Bortnick has over 20 years in broadcast sales. He began as an account executive at Katz Radio in 2005, later held senior roles at CBS Radio—including WINS and digital sales management—spent six and a half years as Region SVP of Sales for iHeartMedia’s Washington/Baltimore market, and most recently led sales for Hubbard Radio and 2060 Digital in West Palm Beach.
Appointment Timeline
- 2005 – Began as an account executive at Katz Radio (New York/Atlanta)
- Oct 2024 – Joined Hubbard Radio and 2060 Digital as Director of Sales in West Palm Beach
- July 13 – Starts as Vice President, Local Revenue & Client Growth, CMG Radio
Official Statements
CMG said the hire advances its client-first sales model and highlighted Bortnick’s ability to turn strategy into execution. President Rob Babin praised Bortnick’s record of building high-performing teams and driving multi-platform revenue growth. Bortnick expressed enthusiasm for leveraging CMG’s radio brands to support marketers and deepen client relationships.
Other Perspectives
The sources contain no public criticism or opposing commentary. Both articles present identical details on Bortnick’s career timeline, the July 13 start date, and the role’s responsibilities, indicating no reported discrepancies.
Verbatim Quotes
- “Danny is a results-driven revenue leader with a strong track record of building high-performing teams and driving revenue growth across multiple platforms,” — Rob Babin, President, CMG Radio
- “I’m honored to join the CMG family under Rob Babin’s leadership, and I’m excited to help accelerate local revenue growth across the organization,” — Danny Bortnick, Vice President, Local Revenue and Client Growth, CMG Radio
- “He will work with cross-functional teams to align client engagement and revenue strategy, focused on long-term growth through strong client relationships and innovative solutions,” — CMG statement
- “He will also focus on enhancing CMG Radio’s high-performing, client-first sales organization, advancing sales enablement, and ensuring consistent execution across markets.” — CMG statement
Next Steps
Bortnick will start on July 13, meeting market leaders and sales managers to launch the revenue strategy.
