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EU Blocks Apple Siri AI, Threatens 10% Turnover Fines

7/1/2026

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Story summary
  • EU rejected Apple’s Trusted System Agent proposal as an exemption request from the Digital Markets Act.
  • Apple CEO Tim Cook met virtually with EU Executive Vice-President Henna Virkkunen to discuss Siri AI.
  • Apple will launch Siri AI free with iOS 27 and iPadOS 27 in September, but not in the EU until it meets privacy standards.
  • The European Commission warned non-compliance could incur DMA fines up to 10% of Apple’s global turnover.