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‘The Price of Milk’ Premieres, Exposes ‘Got Milk?’ Slush Fund

7/2/2026

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Summary

Story summary

Documentary+ will premiere “The Price of Milk” in the U.S. on July 2, 2026.
Produced by Jen Maylack and James Doolittle, the series debuted at the 2025 Tribeca Festival.
Directors Nicholas Bruckman and Yoni Brook trace the 1990s “Got Milk?” campaign and call it a boondoggle.
Oatly financed the project on the condition it focus on milk, with the brand shown in a title card.
Episode 1 reveals a government milk slush fund.

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Story summary

Documentary+ will premiere “The Price of Milk” in the U.S. on July 2, 2026.
Produced by Jen Maylack and James Doolittle, the series debuted at the 2025 Tribeca Festival.
Directors Nicholas Bruckman and Yoni Brook trace the 1990s “Got Milk?” campaign and call it a boondoggle.
Oatly financed the project on the condition it focus on milk, with the brand shown in a title card.
Episode 1 reveals a government milk slush fund.