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Sweeney Leads American Eagle July 4 Campaign After Tagline Backlash

7/2/2026

Summary

Story summary

Sweeney (28) headlined American Eagle’s 4th of July campaign launched July 1, 2026, wearing a Bow-Front Vest ($54.95) and Micro Shorts ($49.95) in a beach video with sparklers.
The ad follows a July 2025 controversy over a double-entendre tagline, with Eagle stating on Instagram in August 2025 that the phrase referred to jeans.
Sweeney said the backlash was overstated, is focusing on work, and returned to set with Euphoria cast after season-3 finale aired May 31, 2026.

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Story summary

Sweeney (28) headlined American Eagle’s 4th of July campaign launched July 1, 2026, wearing a Bow-Front Vest ($54.95) and Micro Shorts ($49.95) in a beach video with sparklers.
The ad follows a July 2025 controversy over a double-entendre tagline, with Eagle stating on Instagram in August 2025 that the phrase referred to jeans.
Sweeney said the backlash was overstated, is focusing on work, and returned to set with Euphoria cast after season-3 finale aired May 31, 2026.